![](https://realestateinvestingnewsonline.com/wp-content/uploads/2024/06/unnamed-43-750x420.png)
In the competitive world of real estate, getting noticed can be challenging. With so many agents vying for attention, it’s easy for potential clients to get lost in a sea of generic websites and forgettable names. However, one Colorado broker, Marcus Reynolds, has found a clever way to stand out from the crowd – and it all starts with his website address.
______________________________________________________________________
- Ditch the generic “.com” and use “.realestate” domains to grab attention and show you specialize in real estate.
- People shouldn’t get lost! Design a clear, easy-to-navigate website with high-quality photos and relevant local information.
- Use website platforms with MLS integration, explore lead management features, and leverage Google products to track traffic and target ads.
______________________________________________________________________
Local Real Estate Agent Makes Waves with Clever Website Strategy
The Power of a Targeted Domain
Marcus, a seasoned professional with a background in risk management, knows the importance of strategic thinking. He realized that a standard “.com” domain name wouldn’t quite cut it in the digital age. That’s when he discovered the power of “.realestate” domains. These specialized web addresses tell potential clients exactly what he does: sell real estate.
But Marcus didn’t stop there. He decided to take things a step further by utilizing not just one but three “.realestate” domains. This allowed him to target multiple markets across Colorado.
Imagine having separate web pages dedicated to different cities, each filled with local listings and information relevant to those specific areas. This way, potential clients searching for homes in Colorado Springs wouldn’t be bombarded with listings from Denver – they’d see properties that fit their specific needs and location.
A Website Built for Convenience
The best part? Marcus created a fully customized website using a unique “.realestate” platform. This platform, known as “Premium Plus .realestate,” allowed him to design separate pages for each city he targeted, all within a single, easy-to-manage system. This meant less hassle for him and a more user-friendly experience for potential clients.
Imagine the frustration of visiting a website and getting lost in a maze of information – with Marcus’ setup, everything is clear and organized, making it easy for people to find exactly what they’re looking for.
Results That Speak for Themselves
Marcus’ gamble on “.realestate” domains paid off in a big way. By combining his targeted website with intelligent tools like Google Analytics and Google Ads, he saw a dramatic increase in website traffic. Within just the first week, the number of visitors to his website organically (meaning, without paying for ads) skyrocketed by a staggering 600% to 700%!
This surge in traffic wasn’t just a number on a screen. It translated into real business growth. The number of phone calls from potential clients increased by 40%, and people spent more time actively browsing his website. The average visit lasted nine minutes, suggesting people weren’t just casually glancing—they were actively engaged with the content, exploring listings and learning more about what Marcus had to offer.
More Than Just Traffic: A Streamlined System
But the benefits went beyond just attracting more clients. The “.realestate” website platform offered valuable tools that made Marcus’ life (and the lives of his team) much more accessible. One of the most helpful features was the seamless integration with MLS (Multiple Listing Service) data. This service provides real estate agents with up-to-date listings of properties for sale.
With the platform’s integration, all the latest listings were automatically uploaded to Marcus’ website, saving him and his team tons of time and effort. No more manually copying and pasting information – the platform worked for them, ensuring his website always had the freshest and most accurate listings available.
The platform also offered features like automated lead routing and round-robin distribution. Imagine someone filling out a contact form on Marcus’ website—with automated lead routing, that inquiry would be automatically directed to the most appropriate agent on his team based on factors like location or expertise.
Round-robin distribution ensures fairness, ensuring everyone on the team can work with potential clients. This leads to better customer service for the clients and creates a more efficient and organized work environment for the agents.
Happy Clients, Happy Business
From the client’s perspective, Marcus’ website was a winner, too. The user interface was designed to be intuitive and easy to navigate. Compared to some cluttered and confusing websites, Marcus’ site was clear and straightforward.
Visitors could find the information they needed quickly and easily, whether browsing listings, searching for open houses, or simply trying to contact an agent. The average nine-minute visit time suggests that people found the website helpful and informative, leading to more severe inquiries and potential deals.
The Takeaway: Embrace Technology for Growth
Marcus’ story is a testament to the power of technology in the real estate industry. By strategically using “.realestate” domains and leveraging the power of a user-friendly website platform, he was able to attract more clients, streamline his operations
..and ultimately solidify his position in the competitive market. Here are some key takeaways that any real estate agent, regardless of location, can learn from Marcus’ success:
- Consider “.realestate” domains: These targeted domains can help you stand out in search results and show potential clients you specialize in real estate. While Marcus used multiple domains to target specific cities, even a single “.realestate” domain can give you an edge over generic “.com” addresses.
- Focus on local markets: Even if you don’t have separate domains for each city, you can still tailor your website content to appeal to local buyers and sellers. Highlight local listings, showcase area amenities, and provide information about neighborhoods. The more relevant your website is to a specific location, the more likely it is to attract potential clients in that area.
- Invest in a user-friendly website: Your website is your online storefront, so it needs to make an excellent first impression. Make sure your website is easy to navigate and visually appealing. Use clear and concise language, high-quality photos, and a logical layout. People shouldn’t have to struggle to find the information they need.
- Embrace technology: Explore tools like Google Analytics and Google Ads to track your website traffic and target your advertising efforts. Look for website platforms that integrate with MLS and offer features to automate tasks and improve lead management. The more efficient your systems are, the more time you can focus on your clients.
Beyond Marcus’ Story: The Future of Real Estate Websites
Marcus’ story is just one example of how technology changes the real estate industry. Here are some other trends to keep an eye on:
- Virtual tours: Virtual tours allow potential buyers to explore properties from the comfort of their own homes. This can be especially helpful for people far away or with limited time.
- Interactive floor plans: Interactive floor plans allow users to explore a property’s layout in detail. They can zoom in and out, view different floors, and even see how furniture might be arranged in a particular room.
- Augmented reality (AR): AR apps can overlay digital information in the real world. Imagine a potential buyer holding their phone up to a property listing and seeing photos or videos of the interior come to life!
- Artificial intelligence (AI): AI can personalize the real estate search experience. For example, an AI-powered chatbot could answer questions about properties, recommend listings based on a user’s preferences, and even schedule viewing appointments.
By embracing these technological advancements, real estate agents can create a more engaging and informative experience for their clients. And ultimately, that’s what leads to success in the ever-evolving world of real estate.
So, whether you’re a seasoned agent like Marcus or just starting the business, remember technology is your friend. Using the right tools and strategies, you can attract clients, close deals, and build a thriving real estate business.
Sign up for our FREE newsletter, get hot tech tips, and discover the latest tools and strategies real estate agents use to attract clients and close deals.
Leave a Reply