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House hunting in Beverly Hills? Forget boring white walls! The coolest thing happening in super-expensive houses right now is filling them with amazing art by famous living artists. This isn’t some crazy idea; it’s a whole new way to live fancy!
Los Angeles realtor Paul Lester is a critical player in this exciting shift. He believes art should be essential to the luxury home experience. Lester then decided to shake things up by transforming a standard property viewing into a full-blown art exhibition.
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- Luxury houses are now decorated with fantastic artwork by famous living artists. You can even buy the art and the house if you like!
- Some fancy realtors now offer a complete design package, including beautiful furniture and artwork chosen just for the house.
- The art in these luxury houses isn’t just decoration; it helps tell the story of the home and creates a more exciting and beautiful space to live in.
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Luxury Real Estate Now Includes Million Dollar Artistic Masterpieces in High-End Home
The house was showcased alongside carefully chosen art pieces, resulting in a success story. The property was sold for a higher price than expected, and some of the artwork on display also found new homes!
These days, Lester, now a partner at The Agency, applies this same strategy to many of his listings. He’s currently featuring a complete collection of art in several brand-new Beverly Hills homes designed by the famous architecture firm Olson Kundig.
But this isn’t just about decoration—the art and furniture in these multi-million dollar properties are available for purchase along with the house itself.
The Rise of Turnkey Properties with Art
Homebuyers are increasingly looking for “turnkey” properties – homes that are entirely ready to move into without the hassle of additional decorating or furnishing. Lester recognizes this trend and caters to it by offering a complete design package, which now includes curated art.
“We’re seeing a rise in people wanting an entire package ready to go,” says Lester. “There have even been situations where people walk in, see a room they love, and say, ‘I want everything in this room – furniture and art included!'”
However, incorporating art into a pre-designed space requires a delicate touch. David Knowles, founder of art consultancy Artelier, explains the challenge: “The art needs to feel like it truly belongs in the space, but at the same time, it should also appeal to a wider audience.”
Art Tailored to Your Space and Surroundings
Artelier often creates bespoke pieces specifically for the property to achieve this balance. Unlike temporary loans from galleries, commissioned works perfectly fit the dimensions of the space and complement the overall architectural style. Knowles’ team also considers the property’s location. For instance, they might commission artwork that reflects the local neighborhood’s culture or history.
The Perfect Blend: Art, Design, and Luxury Living
Lester’s approach goes beyond just aesthetics. The artwork creates a unique marketing opportunity. “We’re showcasing the artists themselves,” he says. “It’s another way to tell the story of the home and create a more immersive experience for potential buyers.”
This strategy is particularly effective for pricier properties. While The Houses at 8899 Beverly starts at a cool $5 million, Lester has other listings where the artwork is valued in the hundreds of millions. For these high-end buyers, acquiring a masterpiece with their mansion might be an attractive option.
The Unspoken Accessory of Luxury
Even real estate agencies that don’t directly sell art acknowledge its power. Richard Gutteridge, co-head of prime central London for Savills, advises clients to leave their artwork displayed during viewings.
“Art is an accessory that people associate with luxury living,” says Gutteridge. In London’s most prestigious neighborhoods, the value of a home’s art collection can rival the property itself.
While art may not be the sole selling point, it undeniably elevates the home-buying experience. Gone are the days of sterile showrooms. Today’s discerning luxury buyer can expect a fully realized living space with museum-worthy pieces that leave a lasting impression.
This trend isn’t limited to the US or UK. Artelier, for example, has sourced artwork for some of the world’s most prestigious addresses, including London’s One Hyde Park, luxury residences in Dubai’s One at Palm development, and even an apartment within Miami’s Eighty Seven Park beachfront building designed by renowned architect Renzo Piano.
London developers are particularly keen to attract overseas buyers looking for vacation homes in the city. Knowles explains that interior decorators or real estate developers often commission Artelier to source artwork for wealthy property buyers who “know what they like and have great taste, or perhaps have someone working for them with a discerning eye.”
Bridging the Gap Between Art and Luxury
Artelier often acts as a bridge between artists and developers or property buyers, connecting two very different worlds. Knowles works with artists to help them understand that their work can be seen as a luxury product and that clients expect something truly “exceptional.”
On the other hand, an artisan might explain to clients that something like a bespoke ceramic piece might have imperfections, such as fingerprints, which are considered part of the artistic process and add to the work’s uniqueness.
For Lester, the artwork in The Houses at 8899 Beverly creates an additional marketing opportunity. “We’re about to launch a campaign highlighting the artists themselves,” he says. “We’ve found this to be very effective. In essence, you’re getting another way to showcase the home by telling the story of the art as well.”
Beyond Beverly Hills: A Global Trend in Luxury
The trend of incorporating art into luxury real estate isn’t confined to Beverly Hills. Lester himself has listings where the artwork surpasses the property’s value. “I have several right now that are privately offered,” he says. “The house itself might be worth, say, $60 million to $70 million, but the artwork could easily be valued at $200 million.” In these cases, buyers might inquire about purchasing specific pieces from the collection alongside the property.
While real estate agency Savills doesn’t typically sell art as part of a property deal, the company’s co-head of prime central London, Richard Gutteridge, advises clients to leave their artwork on the walls during viewings.
“Art is an accessory that many people identify with. Especially at the top of the market, it adds another layer to the entire lifestyle experience,” Gutteridge explains. He oversees sales in London’s most prestigious neighborhoods, where a home’s art collection can sometimes be worth as much as the property.
“While showcasing the art can help with the sales process,” says Gutteridge, “it’s also nice when buyers refocus on the house itself. The artwork often grabs people’s attention initially, but ultimately, they must fall in love with the home.”
A New Era of Luxury Living
Incorporating art into luxury real estate signifies a shift in how high-end properties are presented and experienced. Gone are the days of sterile, impersonal showrooms.
Today’s discerning luxury buyer can expect a fully realized living space, meticulously designed and curated with museum-worthy pieces that elevate the aesthetics, tell a story, and create a truly immersive experience. This approach acknowledges art as an integral part of luxury living, offering a unique blend of design, functionality, and artistic expression.
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